CUCHARA is a Toronto based jewelry brand created and designed by Edi Canedo.
Inspired by her humble West Coast upbringing as well as the diverse culture that Toronto provides - Edi utilizes various shapes, chains and charms, which result in easy-to-wear, edgy pieces. Wear CUCHARA to complete any look #socuchara
CUCHARA was founded by Edi while living in Victoria BC. In search of new and unique accessories, Edi utilized intricate vintage spoons, which were in abundance in the thrift stores throughout the city. Her Filipino mother loved them so much she would call them the 'Cuchara' necklace (Cuchara meaning spoon in Tagalog). Although her designs have since evolved from using spoons, the name has stuck and is a reminder of the brand's roots.
CUCHARA has always been a brand that takes sustainability and ethical production very seriously. From the initial use of vintage spoons, to the current day use of deadstock materials - CUCHARA believes in creating something new from what was. By sourcing chains and pendants that otherwise would be dumped in a landfill and by producing in small quantities, helps keep our carbon footprint down.
Our intention is that CUCHARA jewelry will last you through the years. To ensure this, we offer a polish & replating program for any CUCHARA piece to restore it to it's original form.
CUCHARA's studio is located in downtown Toronto and consists of a small team of 3. When purchasing a CUCHARA piece you are indirectly supporting our jewelry platers, the printing house and the packaging company and many other local small businesses. Through the years, we have cultivated close relationships with all of our suppliers, staying true to who we are as a small business.
Edi Canedo, Founder & Designer
When not in studio, Edi enjoys spending time in nature, walking her dog Goldie and dreaming of her next getaway.
Chloé Li-Chapman, Brand and Marketing Coordinator
Edi and Chloe have known each other years, but officially started working together in 2018. Born and raised in Toronto, Chloé's experience working with local brands and her social network have made her a great asset to the CUCHARA team. Chloé spends her time travelling, going to any and every new restaurant in the West End and doing any activity Edi convinces her to.
Alanna Colaiacovo, Email Marketing Coordinator
Alanna started as CUCHARA's intern in 2019, while attending Ryerson University. Her love of jewelry and work ethic made an impression and a necessary addition to the team. Alanna spends her free time caring for her plants, reworking old furniture and constantly rearranging her apartment.